Public Relations & Media

Today’s reality – getting your story told in the right media outlets at the right time is the most effective way to elevate your brand on a national stage. Statistics show that franchise candidates trust third-party credibility 12 times more than advertising, we have the strategies to elevate national brand awareness, interest and validation while positioning your brand for growth and future acquisition.

Our Public Relations Process

Our public relations process will eliminate the guess work to recognize exactly what content is driving results in an effort to identify higher quality sales leads. Implementing practices using media coverage to elevate and promote your franchise brand on a national stage, and positioning your CEO as a trusted national thought leader is only the beginning. Franchise reputation management/crisis communications services can also minimize the impact of bad news. Additionally using media coverage in local markets to position franchees as local experts helping them to grow their business utilizing grand opening and other system-wide campaigns.

Step 1. Formative Research:

Research plays a critical role in all levels of the PR campaign. From start to finish, we will research your target audience, the best media outlets and the best times to utilize each and launch each campaign. We will focus on what sets Ideal Image apart and how to emphasize that to a quality audience.

Step 2. Strategic Action Planning:

We will create an editorial calendar and strategic action plan to ensure success in our media efforts. Efforts will include nationwide and local media (print / broadcast / online / social influencers) with pitch angles designed to increase brand awareness of Ideal Image and the franchise opportunity.

Step 3. Communication implementation:

Communication includes writing & distribution of all pitches & press releases as well as writing of all byine articles. All written materials will be distributed to the appropriate outlets to announce relative company news. We will focus on relationship building in the appropriate spaces and contribute to reputation management as needed. All media coverage will be collected and reported on in a timely manner.

Step 4. Evaluation:

After identifying our goals and objectives, we will constantly monitor the success of each and report such on a regular basis. Achieving the best possible blueprint for your brand is our mission. We will monitor the ROI of each and every effort and provide detailed reports.