Our team of experts have personally sold over 1,000+ Franchises. Over the years we’ve compiled a series of systems that have undoubtedly helped contribute to that figure. Even more interesting is the fact that these same systems, tested in difference concepts still work with the same resounding success.
From there we stripped this system down to core principles, processes, and rules that any Franchise Sales Developer can use to increase not only their lead flow, but their ability to bring in more franchise candidates and convert them.
When it comes to closing more deals, we’ve found you need these 4 key components for success. They are all equally important to the sales process and they all need to work in tandem. Not having these 4 systems dialed down can mean the difference between 2-3 sales a year or 20-30 sales a year. Do you have these nailed?
Generating leads is the most important part of growing your franchise concept. But not just any leads, the right leads. Because you have overhead, expenses, budgets. Generating the right leads is the most important activity in franchise sales development. We’ve solved this problem by engineering a complete direct response system to generate leads who are interested and able of buying your franchise.
Not all leads are created the same. Timing is everything. Our system creates a process of scoring leads and giving them priority based on timing and engagement. This allows your sales team to focus on deals that are most likely to close, while keeping the franchise costs low and likelihood of success high. Prioritizing leads based on lead scores allows your sales team to approach each prospect with through the right frame of mind. Putting each prospect into a timeline where they’re either convert or drop out as quickly as possible.
Presenting the franchise concept and it’s systems in a way that is attractive, without giving away proprietary information is an art and science. We’ve developed multiple processes for franchises, including pre-meeting, event coordination, sales delivery presentation, content presentation, tour coordination, and much more. All of these functions combined present your franchise in the best possible light, delighting prospects and ensuring a high likelihood of conversion.
Have an internal sales team? Let us help your conversion processes. We have over 10 years of selling franchising experience, selling thousands of franchise units. Access our proprietary sales processes, presentation methods, lead generation tactics, and tools and software that make your life as a Franchise Sales Developer, that much easier.